Like, if you lose money on a bad advertising campaign, it’s not the end
of the world. But the anxiety you can feel about the possibility of losing
money on a bad advertising campaign can ruin your life.
The only business problems that kill you are the ones that haven’t
Or, I guess, if your business partner actually kills you. Hm.
And maybe accidentally locking yourself in your office over the long weekend
without water or a phone charger and you drink your own pee, eat
your left arm and 16 pages out of this book before dying 3 days later of
That I suppose would also be a business problem that
would kill you.