You don’t have to try and convince people your product is better than the other guy.
Just do a better job of convincing them why your product is damn good.
Leave no doubt in their mind and they’ll choose you over them.
Because it’s not a battle between you and your competitors, it’s a dance between you and your prospects.
Create more confidence in your product than the competition does and you never have to point out the obvious, they’ll get it…
Your market will feel clarity, confidence, and good emotions when they think of you, and seeds of doubt when they think of your competitors.
You’ll never need to bring them up, or talk them down if you simply stop thinking about them and craft 100% on point copy, then back it up with a great product.