See, Hear, Speak No Evil…

An easy way to impact more people with your writing is by paying attention to something you haven’t been aware of… until now.

Everyone has a primary way in which they think.

If someone says “I see what you mean” and similar phrases, they are a visually oriented person – that is, they primarily make pictures when reading or thinking.

If someone says things like “sounds good” and similar phrases, they are an auditory oriented person – that is, they primarily make sounds when reading or thinking.

If someone says things like “I feel you, or I can’t grasp what you are saying” and similar phrases, they are a kinesthetic oriented person – that is, they primarily make and spin feelings when reading or thinking.

It’s fascinating to listen to people talk – it’s like peeking into the Matrix, hearing language in a way you’ve never noticed before.

The problem is most people who write copy, will speak in their own primary representation system, thereby alienating and breaking rapport with a huge part of the reading audience.

Make sure you alternate between all three when writing unless you know your market has a bias to a specific one.