The Magic Of Profound Knowledge

By now you know I give it to you straight (pun intended), and bring to light immediately actionable insight.

Many times it’s like “why didn’t I think of that, it’s so obvious!”

That’s the magic of simple yet profound knowledge.

With that said, your prospective client has three ranked choices when faced with a service decision and you are usually the last one they want to choose:

  1. Do nothing
  2. Do it themselves
  3. Use you

When selling, writing, presenting, we usually only focus on convincing them to do #3, when doesn’t it make sense to first spend time showing them all the reasons to not take options 1 and 2?

No wonder people struggle.

That way instead of competing with all the other chumps who focus only on those who are already at #3, (or even worse, forcing #3 strategies on 1&2 people)…

Now you get to cut in line and convert them first AND get the 3’s as well because you went meta and look like a boss.

Robert Collier said to enter into a conversation already happening in the prospects mind.

So meet then where they are at, not where you want them to be…

Then lead them to where you want them to go.