Be weary of the marketing consultant who tries to stuff something new down your throat… remember this:
Always start with where you are.
If you are making any money at all, there are certain things you are doing to make it. We need to dig into what those are, and maximize them first.
One of the biggest rules to marketing smart (as long as you are making money), is to not stop what you are doing until you have something better in place… but you can’t have something better in place until you measure and get a hold of exactly what you are doing that is giving you the result right now.
I learned the hard way.