Your Customers Don’t Have Time For You

I always say “you have no competition” so I can keep you focused you
on the customer instead of your peers, yet the full truth is your competition is everything and everyone.

Joe Customer has 24 hours in his day.

8 hours sleeping, 8 hours working, his mom’s texts, friends, facebook,
instagram, email, tv, youtube, porn, his girlfriend, his appetite, signs,
traffic, doubts, goals, heartburn, messages, emotional baggage,
constipation, and parking tickets…

We have to really earn that attention more than we think. Have a heart
to heart conversation with your content because it really matters.

Quality matters, if you respect your market, the responsibility to get it
right for them the first time is tremendous.